WTF (We Think Fashion)
Fashion design is
the applied art devoted to the designing of clothing and lifestyle accessories.
This art is influenced by cultural and social attitudes and has evolved over
time and place. Fashion designing has come a long way from the designer clothes
worn by the royalty of the ancient world to the haute couture products of the
present.
Fashion designing is one of the most lucrative, appealing, glamorous and
exciting career options in today's world. If you have a penchant for
creativity, style and originality, a career in fashion designing is the one
tailor made for you. On one hand, the fashion industry satisfies both the
creative fancies and the materialistic needs of the people. On the other hand,
it promises glamour, fame, success and a high pay package to the talented
people.
However, it is also a demanding career, as fashion designers need to combine
their creativity with managerial skills to sustain in this industry. Thus, if
you can create magic with colours, shapes and designs, then just obtain a
professional course to begin a successful career in the alluring world of
fashion designing.
Step-by-Step
To start a career as
a fashion designer, two types of qualifications are required, that is, natural
and acquired.
• Natural: this skill set would comprise of a decent aesthetic
sense, colour expertise, good taste and sense of trends and fashion. An eye for
detail, knowledge of fabrics and so on is a big plus for those serious about a
career as a fashion designer.
• Acquired skills would be a qualification from a decent,
recognized fashion Institute. You can enrol for either a full-time course or a
part time certificate course. Students usually take these up after their 10+2
level. Not that the courses are not available for graduates or people with
higher qualification. There are several short-term certificate courses that are
offered by the same fashion institutes for super specialization, on part-time
basis. These courses equip you with technical and creative thinking skills.
Start Early
The word ‘fashion’
immediately conjures up images of glitz and glamour. The onset of the
International fashion market in India has given an impetus to the fashion
industry which has emerged as the booming industry and a career as a fashion
designer is like a pot of gold. So, many young people who are attracted by
these attributes decide to foray into the fashion industry.
While the academic requirements are not very high, you need considerable
aptitude and talent to be labelled “designer” material. You must be highly
creative to combine colours, shades and textures and express your ideas through
sketches.
Your race for admission into a reputed fashion school will begin straight after
school. Subjects like drawing, painting, home science and computer graphics
will develop your creativity.
By the time you finish the course you will have mastered the step-by-step
making of a garment: from designing to pattern making, production and even
marketing.
Is it the right career for me?
A career in fashion designing
is right for you if you are talented and exude style in everything you do. You
must also possess the ability be original and creative and love to make people
look good.
Further, you must be creative enough to combine colours, shades and textures
and express your ideas through sketches. You must also visualise new design,
patters, garments and accessories and enjoy working with fabrics and
accessories.
If you have all this and more in you then you are all, set to step into the
arena of fashion designing.
What would it Cost Me?
The fee structure
varies from institution to institution. However, on an average you will have to
dish out more than Rs. 45,000 per annum to complete a course in Fashion
Designing from a reputed institution.
Funding/Scholarship
Some fashion
academies extend merit based scholarships. These scholarships usually
waive off payment of tuition fee only. These waivers continue in the subsequent
year(s) on the condition that the awardees academic performance meets the
prescribed standards of achievement.
The criterion of these scholarship programmes is based on the annual income of
the eligible student’s parental annual income. There are a few scholarships
sponsored by reputed companies for meritorious and financially deserving students.
Scholarship awardees also get educational loan facility to cover other payable
fee and expenses.
Job Prospect
In India, the
fashion industry has just begun to come of age, as it is still in its fledgling
stage. This industry offers plenty of opportunities for talented hard working
and enthusiastic people. Prospects for fashion design graduates are pretty good
thanks to the huge and still growing demand for “designer wear” and the equally
outsized quantity of exports.
After successful completion of the course, you can remain self employed.
Alternatively, several export houses, garment store chains, textile mills,
leather companies, boutiques, fashion show organizers, jewellery houses and
media houses recruit professionals interested in a career in fashion designing.
Pay Packet
The Starting monthly
package can be around Rs.10, 000 to Rs.15, 000. With experience, you will
acquire maturity in designing skills and a few years down the line your salary
would be in the range of Rs.30, 000 to Rs.40, 000 per month. Of course, if you
become a reputed designer you could demand the world.
Great fashion designers salary always shows an upward moving trend. However,
hard work and a conscious effort to update the latest trends in the fashion
industry are imperative.
Demand and Supply
Economically India
is progressing rapidly today with even better future prospects. Therefore, the
country is today witnessing rapid growth in many sectors which includes the
fashion industry.
Indian fashion is gaining a lot of popularity abroad because of cheap labour
and excellent craftsmanship. Many top Indian designers are now catering to this
growing international demand for quality fashion products and accessories. In
addition, for the demand for Indian garments, designer saris and textiles are
also of great demand.
Many individuals choose careers in fashion designing today as there are many
areas of work and countless opportunities within this field.
Market Watch
The scope for
fashion design jobs in India is immense as Indians have increasingly become
more fashion conscious and seek to enhance it in every way. Clothing companies
need to hire people in a variety of jobs, ranging from fashion designers,
textile designers, models, retailers, buyers and merchandisers, to provide
end-to-end solutions to their clients.
According to a recent study, the India’s fashion designing industry aims to
grow to Rs.1, 000 crores from the current to Rs.180 crores within the next 5 to
10 years.
International Focus
Better prospectus
both in terms of salary and growth of fashion design jobs is enormous and
extends beyond India’s markets to international markets too. Indian fashion
designers are doing very well in almost all countries and hence the scope has
broadened for students of fashion designing.
Fashion designers such as Ritu Beri, Ritu Kumar, Rohit Bal, Satya Paul and
Tarun Tahiliani are known worldwide. Many Institutions provide training to
potential fashion designers to expand their talent and become entrepreneurs in
the fashion world. The India Fashion Week has become an international fashion
event, with buyers from international stores making an appearance to transact
business.
With more and more Indians dressing up and focused on looking good, there is an
increasing awareness about fashion in India. The Indian fashion industry is
booming. The domestic Indian Textile market is worth $25 billion today and
growing at an annual rate of 15-20%.
Mega Malls are mushrooming all over. The Retail sector is witnessing a virtual
explosion with the Ambanis, Mittals, Birlas and now, the Tatas making a foray
in this sector. The fashion market will require thousands of trained
professionals in the fields of design, management, communication and
technology.
Positives/Negatives
+ives
• The scope of
fashion design is such that it’s cut out for success.
• There are some glamorous aspects to this business, you may get to rub
shoulders with the rich and famous, but reaching there is absolute hard work.
-ives
• Fashion designers
need a lot of experience and hence they have to work as assistant for any
reputed fashion design firm in the initial phase.
• You might want to set up your own studio but you will need a lot of money or
have to find investors who are ready to invest in your studio.
• Unless you have some hands on experience, it is hard to get investors.
Different roles, different names
As a professional
fashion designer, you can work in areas like designer wear production, fashion
marketing, planning and concept management. Then there is fashion media, design
production management, fashion accessory design, quality control and promotion
of brands.
You can also work as a designated costume designer, fashion consultant,
personal stylist, technical designer, graphic designer, production pattern
maker or a fashion coordinator.
Other roles include: apparel production manager, fabric buyer, fabric quality
control manager, show room sales representative, illustrator, cutting assistant
and outside sales representative. Those interested in a career in fashion designing
can also become entrepreneurs and form their own companies.
Top Companies
1. Fashion houses
run by top fashion designers such as: Abu Jani, JJ Valaya, Manish Malhotra,
Neeta Lulla, Rina Dhaka, Ritu Beri, Ritu Kumar, Rohit Bal, Sandeep
Khosla, Tarun Tahiliani and so on.
2. Top notch garment and textile export houses
3. Textile and fabric manufacturing units
4. Exclusive and branded fashion showrooms
Tips for getting Hired
1.
Make a great portfolio that showcases your creative talents
2. Apprenticeship under a well-known designer is desirable for getting hired in
this industry
3. Thoroughly research the market before making a foray into it
4. Do freelancing for fashion houses and boutiques
5. Be creative, exclusive and innovative
6. Don’t be impulsive and impatient
7. Don’t get disheartened by rejections, understand your drawbacks and work on
it
8. Start affordable and once you have proved yourself, you can go for the stars
I hope this serves
you better if you are interested in this field. Don’t forget me if you become a designer
with a good reputation…. Good luck..